Conspiracy Media Group is a social content agency. We focus on finding ways our clients can contribute to the social conversation through content and community.
We’ve been on a rant the last few years pressing clients and prospects on producing long form video. Call Of Duty has produced a really nice new 2 1/2 minute piece with actor Peter Stormare (Fargo and Seinfeld) as The Replacer.
In a nice shift in tone Call Of Duty goes with funny as opposed to hyper-violent.
Again, we just don’t know why more aren’t building long-form when they seem to work so well.
Gangham Style has brought in over 15 million in revenue for Korean Pop Star Psy over the last three months. This includes: music sales, ad sales, concert tickets, tv appearances and commercials.
Anyone looking to build a spike in their marketing plan would do well to follow Psy and the K-pop studios cranking out these new stars.
The brilliant use of social and a manic, but methodical, amplification of the initial social success should be inspiring. The K-pop have done persistent well with their Korean Stars but really did it right when they hit big with Psy. A hit followed by a military style expansion, all in a matter of weeks.
Difficult to repeat as evidenced by the fact that Psy is the first K-pop artist to break through in the states but really solid.
Most haven’t heard that name but many have used the services of her companies: Buzzcar, Zipcar and GoLoco. Three successful companies all in the transportation reinvention game.
You could do far worse than to follow her counsel on start-ups.
Great piece on CNET from Molly Wood that calls attention to Facebook’s great weakness on mobile. Interesting and growing identification of Zuckerberg and Facebook as the last of the great web/desktop plays. Very tough to transition to that next great thing.
Microsoft never got it right with Internet
Google never got it right with Social Networks (setting aside of course the strength of YouTube)
From here on out it’s mobile or bust.
Will they get there through acquisition? If history is any indication the answer is no. The public pressure to deliver will force the company to pay too much attention to the existing business and not develop aggressively enough against mobile.
On the other hand, they did say no to GM and all the other marketers who’ve asked them to expand what’s possible on the platform so perhaps they have a shot. A long shot for sure but a shot nonetheless.
The Internet Underground Music Archive was launched in 1993. It was created to democratize the music distribution business and give thousands of unknown bands a direct path to fans. The concepts of: social or peer to peer influence, long-tail marketing and direct to consumer distribution were all a part of the original model.
The site was salvaged by Jason Scott (textfiles.com) and he has a nice write-up about the project.
Glad to see IUMA alive and hopefully kicking.
I loved the recent Sandwich Billboard with the Meatball Sandwich review but damn this Boxing Coach at a gym in NYC ought to win some kind of award for this performance.
He’s brilliantly cutting of the chumps in the gym that he very publicly derides for their weakness. It’s painfully awkward to watch, having gone through a boxing phase myself, but you’ve got to watch every second of his dissection of their manhood. In a sense though you get why they come in spite of the cruelty. If they can convince him to stop insulting him then they’ve made it.
This makes it a great piece of advertising. Like with the meatball billboard, the brutal honesty is a crisp (and refreshing) position for the gym and gives it great separation from the fakey, “go-go”, Jake Lalanne spirit of all the other trainers out there.
