At the beginning and the end of social is Content. In this case great, beautiful, stunning entertaining content. A 3D immersive environment for the 3 Dreams In Black project from Danger Mouse, @radical.media, Google Creative Labs, Jack White, and Norah Jones.
I remember at the beginning of ecommerce we used to always imagine we’d “enter” a store someday using something like vrml. The earliest 3-D rendering software. Seems like we might be getting closer with HTML5 and WebGL. I know this is entertainment but the first commerce play that pulls this off for browser and iPad will be the talk of the town.
You can check out the video experience: only restriction is you have to view in Chrome.
Filed under: Communication Strategy, Social Creative, social media Tagged: | 3 Dreams in Black, Communication Strategy, conspiracy media group, ed dilworth, Google Chrome, HTML5, social marketing, WebGL
