I realize their food is the poster child of all that’s wrong with this country but damn they do good outdoor.
This new one in Stockholm let’s you play pong on the giant board through your phone. If you last :30 or more you get coupon for free McDonald’s treat of your choice. They also map it to the closest store so it’s nice and immediate. It may just be me but the McDonald’s workers at the store in the video are the best looking, fittest staff I’ve ever seen. It’s possible everyone in Stockholm is good looking and thin but any chance they are plants for the video?
McDonald’s also did this brilliant SunDial billboard. As the sun moves across the sky it reflects down on a different McDonald’s food as the morning progresses.
What’s the relevance to social? Seriously?
They aren’t doing these exercises because a
few thousand play pong or see the sundial. It’s because millions see them online when people
take pictures and post them. It’s outdoor as social content.
Good stuff from Ronald
Filed under: Ad Campaigns, Communication Strategy, social media Tagged: | Advertising Campaigns, Communication Strategy, ed dilworth
Everyone loves pong.