Bob Lefsetz, an influential music industry blogger, wrote a great post recently about music marketing for the rest of us. He notes that while the Simon Cowell world of X Factor and Idol can power a a few artists down our throats, they don’t stick, and for real staying power you have to get your hands dirty a thousand different ways. He calls it the DIY world.
http://bit.ly/uajzlG
This notion of the DIY world feels right for the rest of us marketers. What we refer to as the Conspiracy of the Masses is just too strong to simply spend your way to success. Not stunning news for all who’ve been slugging it out in the digital and social world for several years now but worth hearing again.
Filed under: communication planning, Communication Strategy, Social Creative, social media Tagged: | communication planning, Communication Strategy, conspiracy media group, ed dilworth, social marketing
