Interesting Stat number 1: three times more people search for “How-To” videos than “Music Videos”.
Of course most people just search for the artist or song over the generic “music video” expression but the same is true for a search for what you’re trying to do over the generic expression “How-To” so the point holds.
Interesting Stat number 2: Cellume, a company that produces ceiling tile videos, has seen over a million views. Over a million views of ceiling tile videos.
Note to client and agency looking for a viral video concept. Are all the basic, instructional, relevant videos produced and in place on YouTube? If they aren’t then do not bring up the V word until they are. Now go and do likewise.
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Filed under: communication planning, Communication Strategy, Online Video, Social Creative, social media, YouTube Tagged: | conspiracy media group, ed dilworth, Online Advertising, social marketing, social networking
