I loved the recent Sandwich Billboard with the Meatball Sandwich review but damn this Boxing Coach at a gym in NYC ought to win some kind of award for this performance.
He’s brilliantly cutting of the chumps in the gym that he very publicly derides for their weakness. It’s painfully awkward to watch, having gone through a boxing phase myself, but you’ve got to watch every second of his dissection of their manhood. In a sense though you get why they come in spite of the cruelty. If they can convince him to stop insulting him then they’ve made it.
This makes it a great piece of advertising. Like with the meatball billboard, the brutal honesty is a crisp (and refreshing) position for the gym and gives it great separation from the fakey, “go-go”, Jake Lalanne spirit of all the other trainers out there.
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