Great piece on CNET from Molly Wood that calls attention to Facebook’s great weakness on mobile. Interesting and growing identification of Zuckerberg and Facebook as the last of the great web/desktop plays. Very tough to transition to that next great thing.
Microsoft never got it right with Internet
Google never got it right with Social Networks (setting aside of course the strength of YouTube)
From here on out it’s mobile or bust.
Will they get there through acquisition? If history is any indication the answer is no. The public pressure to deliver will force the company to pay too much attention to the existing business and not develop aggressively enough against mobile.
On the other hand, they did say no to GM and all the other marketers who’ve asked them to expand what’s possible on the platform so perhaps they have a shot. A long shot for sure but a shot nonetheless.