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Twitter: From Stupid to Brilliant in 12 Easy Months

In the last year or so we’ve seen Twitter go from feeling like the silliest, most irrational element of our social marketing efforts to being the most thoughtful and rational.

To a large degree this is due to the way in which the blogging and journalist community at large is using the system as a content feed. But it’s not just the pros using it more rationally it’s also the truly socially active and influential who are using the “What’s Happening Now” effect to help them stay on top of things in the world they care about. Very different than the origins of Twitter usage.

Simon Dumenco from adage covers this transition nicely in

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