We posted recently about the growing volume of bot-generated posts in social in general and on Twitter in particular. Good piece on slate about this “artificial stupidity”. It’s relatively harmless to the average jane/joe but for businesses who are paying for social listening tools it’s a real problem as an increasing quantity of what they interpret as relevant volume is utter bullshit.
The vapidness of the results from social listening tools are a dirty little secret of the industry, the equivalent of the fake clicks that are a big part of online media, but eventually this issue puts at risk social listening as a research tool. Hopefully Twitter fixes things before it gets damaged beyond repair.