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  • Conspiracy Media Group is a social research and communication strategy agency.

    We focus on finding insights amidst the noise and guide clients in how those insights can but used to move their business forward.

Back to the Future of Long Form Video from Toyota

Toyota released a five minute video from Doga5 that brings together a real-life Doc Brown, the movie Doc Brown Christopher Lloyd, and Michael J. Fox. The Toyota scientist (a Back To The Future geek), introduces Lloyd and Fox to a Toyota hydrogen fuel car that runs fundamentally the same way the DeLorean does when Doc returns from October 21, 2015 (the date of the video release).

The video is a wonderful mix of Lloyd and Fox chatting about how much the movie predicts the future, the science of the Hydrogen car, and nice patter between the Toyota scientist and actors. All in all it just keeps on proving how valuable these long-form videos are for informing people about products that require consideration.

Bravo Toyota and Droga5!

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LEGO Takes Over The World

If there’s been a better marketer than Lego this year I’d be stunned. Hard to imagine anyone’s been better even for the last 10 years with a couple years where you could vote for Apple or Red Bull.

Between the brilliant product tie-ins, crazy amount of cool consumer content on YouTube, and now great movie with really rich extended content (without the overkill of Anchorman 2) it is a relentless march of great customer engagement.

Grip It Good

Who knew that reviewing the responsibilities of a Grip could be so cool. 10 minutes of the insider workings of making movies as a Grip makes you want to PAY to see a movie one of these guys worked on.

By the transitive property if I were to do a long-form video about a designer, or tool and die person, that helped build a Tesla or the new Corvette and it sounded cool then I’d be more inclined to buy their product, correct?

Someday, hopefully soon, marketers will figure out the value of well-done long-form and use it to inspire customers and prospects.

Please.