• Our Friend the Faceclutcher
  • Conspiracy Media Group is a social research and communication strategy agency.

    We focus on finding insights amidst the noise and guide clients in how those insights can but used to move their business forward.

  • Advertisements

Grip It Good

Who knew that reviewing the responsibilities of a Grip could be so cool. 10 minutes of the insider workings of making movies as a Grip makes you want to PAY to see a movie one of these guys worked on.

By the transitive property if I were to do a long-form video about a designer, or tool and die person, that helped build a Tesla or the new Corvette and it sounded cool then I’d be more inclined to buy their product, correct?

Someday, hopefully soon, marketers will figure out the value of well-done long-form and use it to inspire customers and prospects.



Hollywood’s Obsession With The Blackwing 602

blackwing pencil

Love this story about the beauty, utility, demise and resurrection (sort of) of The Blackwing 602.

If you ever wondered if a story could help sell a product then I defy you to not want to pick up a box of these rare pencils after reading about Hollywood’s obsession and history of creation with The Blackwing 602.

Call Of Duty Long Form

We’ve been on a rant the last few years pressing clients and prospects on producing long form video. Call Of Duty has produced a really nice new 2 1/2 minute piece with actor Peter Stormare (Fargo and Seinfeld) as The Replacer.

In a nice shift in tone Call Of Duty goes with funny as opposed to hyper-violent.

Again, we just don’t know why more aren’t building long-form when they seem to work so well.

The Beauty of Barbershops

I don’t know how any marketer can see this video and not feel inspired to make something long form about the craft of their products.

Interesting how we can know more about something like Barbering or the history of Johnnie Walker than how our 20-40k cars are made when we buy them.

Shame on any auto-marketer who isn’t crafting long-form to explain how they’re doing it differently.

IUMA relaunches

The Internet Underground Music Archive was launched in 1993.  It was created to democratize the music distribution business and give thousands of unknown bands a direct path to fans.  The concepts of: social or peer to peer influence, long-tail marketing and direct to consumer distribution were all a part of the original model.

The site was salvaged by Jason Scott (textfiles.com) and he has a nice write-up about the project.
Glad to see IUMA alive and hopefully kicking.


The Greatest Billboard Of All Time!



It’s difficult to describe all the ways in which this sandwich board is brilliant.  Let’s try three:

1) It’s brutally honest.  We expect marketers to mostly hide from the truth but here’s someone being quite frank.

2) It’s funny.  We like things and people that are funny.  Putting this message on the sandwich board makes us want to hang around with the people who run this shop.  Regardless of the quality of the food.

3) The guy who wrote the review must be a bit of a douche and it probably wasn’t the sandwich that drove the review.  Somehow their willingness to put this message on the board makes us think that they must actually think their food is pretty good and that actually the jag-off who wrote it just had another issue that ticked him off.  

Since these people are so funny and we’re all so clever and appreciative of their humor we’re sure we wouldn’t be like the jerk and would actually have a great time here.  Can’t imagine there are any brands out there that wouldn’t learn a lesson in customer communication from these guys.  

John Stewart, Obama and Your Social Voice

John Stewart recently skewered the Obama team for overly friendly, overly “social-media”-voice emails.  Not only do we agree with the sentiment expressed here about these emails but want to echo that point about voice and content for all kinds of other brands in the social space.

In the first phase of social it was ok to treat all your communication with that same community-manager “up with people” voice.  Asking people their opinions on every single thing you post because you believe it will jack up the engagement numbers, or talking to communities in overly personal language and tone.  Why not.  Heck, people were downright thrilled to hear from a company so you could get away with just about anything.  But come on enough, please.

Let’s get those social voices aligned a bit more with the brand.  That community manager voice is as grating as the Obama “Hey” subject line or our personal favorite (or least favorite):  “Let’s have dinner”