Who knew that reviewing the responsibilities of a Grip could be so cool. 10 minutes of the insider workings of making movies as a Grip makes you want to PAY to see a movie one of these guys worked on.
By the transitive property if I were to do a long-form video about a designer, or tool and die person, that helped build a Tesla or the new Corvette and it sounded cool then I’d be more inclined to buy their product, correct?
Someday, hopefully soon, marketers will figure out the value of well-done long-form and use it to inspire customers and prospects.
Filed under: Communication Strategy, Long Form Video, Online Content, Social Creative | Tagged: Communication Strategy, conspiracy media group, ed dilworth, grip it good, Long Form Video | Leave a comment »