• Our Friend the Faceclutcher
  • Conspiracy Media Group is a social research and communication strategy agency.

    We focus on finding insights amidst the noise and guide clients in how those insights can but used to move their business forward.

Invasion Of The Twitter-Snatchers

We posted recently about the growing volume of bot-generated posts in social in general and on Twitter in particular. Good piece on slate about this “artificial stupidity”. It’s relatively harmless to the average jane/joe but for businesses who are paying for social listening tools it’s a real problem as an increasing quantity of what they interpret as relevant volume is utter bullshit.

Alicia Vikander in Ex Machina.

The vapidness of the results from social listening tools are a dirty little secret of the industry, the equivalent of the fake clicks that are a big part of online media, but eventually this issue puts at risk social listening as a research tool. Hopefully Twitter fixes things before it gets damaged beyond repair.