• Our Friend the Faceclutcher
  • Conspiracy Media Group is a social research and communication strategy agency.

    We focus on finding insights amidst the noise and guide clients in how those insights can but used to move their business forward.

LEGO Takes Over The World

If there’s been a better marketer than Lego this year I’d be stunned. Hard to imagine anyone’s been better even for the last 10 years with a couple years where you could vote for Apple or Red Bull.

Between the brilliant product tie-ins, crazy amount of cool consumer content on YouTube, and now great movie with really rich extended content (without the overkill of Anchorman 2) it is a relentless march of great customer engagement.

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The Problem With Kimmel’s Twerk Fire Stunt

Somewhere along the way in the development of the recent stunt in which Jimmy Kimmel and his team staged a fake twerk scene somebody forgot to shoot down the idea and defend the voice of the show.

But wait, I thought it was the most brilliant fake video content of all time, right?  Wrong, because there can be no brilliant fake video content.  Why?  Because the wonderfulness of YouTube and all this consumer content is seeing real scenes of silliness or sorrow or hilarity or disaster.  The reveal that the video is a fake ALWAYS makes the content less than it was.  The video is awesome when it was real in our minds and less than awesome when it was revealed to be fake.  The job of the comedian is to make things more than they are not less.  Upon seeing the reveal we feel deflated not pumped.

Also, the ham-fisted reveal felt off-voice for Kimmel.  Dumber maybe?  Normally we’d expect Kimmel to have on the girl who caught on fire if the video was real and he’d help her get it right this time.  That I’d like to see.

Managing Editor VS Chief Listening Officer

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Very much like the post from Josh Hallett about the “newsroom setup” model. Investing in the Managing Editor first feels like a sensible choice but I always get nervous when the singular motivation for social is finding ways to speak to customers and prospects as opposed to greater focus on listening to serve other purposes.

You can of course distinguish between listening via social to serve multiple purposes within a company and social marketing as it is likely being referenced here.

018-pee-wee-herman-listen-to-reasonDamn though I wish companies would first install Chief Listening Officers (worst title ever) in their groups who would intelligently manage the information available for all possible uses within a company.

The Beauty of Barbershops

I don’t know how any marketer can see this video and not feel inspired to make something long form about the craft of their products.

Interesting how we can know more about something like Barbering or the history of Johnnie Walker than how our 20-40k cars are made when we buy them.

Shame on any auto-marketer who isn’t crafting long-form to explain how they’re doing it differently.

Gangham Style Marketing

Gangham Style has brought in over 15 million in revenue for Korean Pop Star Psy over the last three months.  This includes: music sales, ad sales, concert tickets, tv appearances and commercials.

Anyone looking to build a spike in their marketing plan would do well to follow Psy and the K-pop studios cranking out these new stars.

The brilliant use of social and a manic, but methodical, amplification of the initial social success should be inspiring.  The K-pop have done persistent well with their Korean Stars but really did it right when they hit big with Psy.  A hit followed by a military style expansion, all in a matter of weeks.

Difficult to repeat as evidenced by the fact that Psy is the first K-pop artist to break through in the states but really solid.

The Greatest Billboard Of All Time!

 

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It’s difficult to describe all the ways in which this sandwich board is brilliant.  Let’s try three:

1) It’s brutally honest.  We expect marketers to mostly hide from the truth but here’s someone being quite frank.

2) It’s funny.  We like things and people that are funny.  Putting this message on the sandwich board makes us want to hang around with the people who run this shop.  Regardless of the quality of the food.

3) The guy who wrote the review must be a bit of a douche and it probably wasn’t the sandwich that drove the review.  Somehow their willingness to put this message on the board makes us think that they must actually think their food is pretty good and that actually the jag-off who wrote it just had another issue that ticked him off.  

Since these people are so funny and we’re all so clever and appreciative of their humor we’re sure we wouldn’t be like the jerk and would actually have a great time here.  Can’t imagine there are any brands out there that wouldn’t learn a lesson in customer communication from these guys.  

John Stewart, Obama and Your Social Voice

John Stewart recently skewered the Obama team for overly friendly, overly “social-media”-voice emails.  Not only do we agree with the sentiment expressed here about these emails but want to echo that point about voice and content for all kinds of other brands in the social space.

In the first phase of social it was ok to treat all your communication with that same community-manager “up with people” voice.  Asking people their opinions on every single thing you post because you believe it will jack up the engagement numbers, or talking to communities in overly personal language and tone.  Why not.  Heck, people were downright thrilled to hear from a company so you could get away with just about anything.  But come on enough, please.

Let’s get those social voices aligned a bit more with the brand.  That community manager voice is as grating as the Obama “Hey” subject line or our personal favorite (or least favorite):  “Let’s have dinner”