Posted on October 11, 2013 by ed dilworth
We’ve been flapping our gums about the merits of long form video for a long time and lately enjoying what Chanel is doing with the history of Gabrielle Chanel.
We’ll say it again — why do we know more about the the origins of a few different spirits brands (like Johnnie Walker), fashion icons (like Chanel) than we do about any brand of car we can buy?
Seriously Chevy, if you made a new Malibu and it’s really different this time then for Christ’s sake, can you please wax poetic for a few minutes in some inspiring way on what went into this rev? Please?
Filed under: Communication Strategy, content Strategy, Long Form Video, YouTube | Tagged: auto marketing, chevy, Communication Strategy, conspiracy media group, Transportation | Leave a comment »
Posted on June 22, 2012 by ed dilworth
Nice summary of the amazing work of Robin Chase.
Most haven’t heard that name but many have used the services of her companies: Buzzcar, Zipcar and GoLoco. Three successful companies all in the transportation reinvention game.
You could do far worse than to follow her counsel on start-ups.
Filed under: Start-ups | Tagged: ed dilworth, Forbes, Robin Chase, Start-ups, Transportation | Leave a comment »