• Our Friend the Faceclutcher
  • Conspiracy Media Group is a social research and communication strategy agency.

    We focus on finding insights amidst the noise and guide clients in how those insights can but used to move their business forward.

LEGO Takes Over The World

If there’s been a better marketer than Lego this year I’d be stunned. Hard to imagine anyone’s been better even for the last 10 years with a couple years where you could vote for Apple or Red Bull.

Between the brilliant product tie-ins, crazy amount of cool consumer content on YouTube, and now great movie with really rich extended content (without the overkill of Anchorman 2) it is a relentless march of great customer engagement.

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The Beauty of Barbershops

I don’t know how any marketer can see this video and not feel inspired to make something long form about the craft of their products.

Interesting how we can know more about something like Barbering or the history of Johnnie Walker than how our 20-40k cars are made when we buy them.

Shame on any auto-marketer who isn’t crafting long-form to explain how they’re doing it differently.