Gangham Style has brought in over 15 million in revenue for Korean Pop Star Psy over the last three months. This includes: music sales, ad sales, concert tickets, tv appearances and commercials.
Anyone looking to build a spike in their marketing plan would do well to follow Psy and the K-pop studios cranking out these new stars.
The brilliant use of social and a manic, but methodical, amplification of the initial social success should be inspiring. The K-pop have done persistent well with their Korean Stars but really did it right when they hit big with Psy. A hit followed by a military style expansion, all in a matter of weeks.
Difficult to repeat as evidenced by the fact that Psy is the first K-pop artist to break through in the states but really solid.
Filed under: Ad Campaigns, communication planning, Communication Strategy, Online Video, social media, YouTube | Tagged: communication planning, Communication Strategy, conspiracy media group, ed dilworth, K-pop, Psy, social marketing | Leave a comment »
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